The Challenge: Selling to EU Consumers from Outside the EU
If your business is based in the US, UK, Asia, or any other non-EU country, you can theoretically sell to EU consumers — but you must comply with a range of legal and tax requirements:
- VAT registration and collection: From 2025, if your total EU sales exceed €10,000 annually, you must register for VAT in the EU and collect it on all B2C sales.
- Product compliance: Many goods (especially those requiring CE marking) must have an EU Authorised Representative.
- Customs and import duties: You are responsible for customs declarations and ensuring your goods meet EU import standards.
- Consumer protection laws: You must comply with EU rules on returns, warranties, and data protection (GDPR).
These requirements can be complex, time-consuming, and costly — especially without a local presence.
The Solution: IDEAL GROUP’s Merchant of Record Service
At IDEAL GROUP, we understand the challenges non-EU businesses face. That’s why we offer a Merchant of Record (MoR) service — a turnkey solution that allows you to sell in Europe without setting up a legal entity.
As your Merchant of Record, IDEAL GROUP:
- Handles all VAT obligations on your behalf
- Acts as your EU-based legal entity for compliance and invoicing
- Manages payment processing, including card payments, SEPA, and local methods
- Ensures product and packaging compliance with EU regulations
- Provides a seamless checkout experience for your European customers
- Takes care of returns, refunds, and customer service in line with EU law
You focus on your product and growth — we handle the rest.
Why Choose IDEAL GROUP?
- Trusted by international brands entering the EU market
- Integrated POS and payment solutions for both online and offline sales
- Full regulatory compliance with EU tax, customs, and consumer laws
- Personalized support from a dedicated team of EU commerce experts
Conclusion: No EU Entity? No Problem.
Selling to European consumers doesn’t have to mean setting up a company in the EU. With IDEAL GROUP as your Merchant of Record, you can enter the European market quickly, legally, and confidently — without the administrative burden.
