From the pasture to the web – with IDEAL GROUP as merchant of record
As merchant of record, IDEAL GROUP was responsible for the complete implementation of the e-commerce business – from the technical infrastructure and payment processing to the operational support of the online shop. Our goal: a seamless, secure, and scalable platform that lives up to the creative vision while enabling the distribution of unique Rainbow Wool products.
Together with our partners Serviceplan and Schäferei Stücke, we have realized a project that goes far beyond traditional campaigns. Rainbow Wool stands for diversity, sustainability, and the power of genuine attitude – in every fiber.
A campaign that makes waves – and wins awards
The response? Overwhelming. Rainbow Wool has won more than 30 international awards, including:
- Grand Prix at the New York Festivals, Clio Awards, and The Internationalist
- Gold at Eurobest, Webby Awards, German Digital Award, German PR Prize, Festival of Media, and many more
- Silver and Bronze in numerous other categories – from social media and design to public relations and creative commerce
- Fusion Pencil at the One Show Awards
- AYA Inclusion Award for diversity and social cohesion
These awards are not only proof of creative excellence, but also of the relevance and impact of brands that take a stand – and of digital solutions that carry this stance out into the world.
What remains?
Rainbow Wool is more than a campaign. It is a statement. For diversity. For sustainability. For the connection between tradition and innovation. And for the conviction that real change begins where people, ideas, and technologies work together.
We are proud to be part of this extraordinary project – and look forward to everything that is yet to come.
